Peter van Aartrijk works with client leadership to define marketing communication strategies that translate into highly effective programs. Peter brings 30 years of branding and communications experience to help meet the complex challenges our clients face in a constantly shifting business landscape. Peter’s leadership has benefited numerous national and international brands. Peter holds BA degrees in English and Journalism from Rutgers University and has appeared on CNN, CNBC, Fox News and other networks as well as being quoted in the Wall Street Journal, Washington Post, USA Today, Kiplinger’s Personal Finance and other national press. He is a frequent speaker on issues of branding and marketing and is the co-author of Zoom: Focusing on Brand Dominance and The Powers; Ten Factors for Building an Exponentially More Powerful Brand.